diff --git a/Implab.Test/JsonTests.cs b/Implab.Test/JsonTests.cs
--- a/Implab.Test/JsonTests.cs
+++ b/Implab.Test/JsonTests.cs
@@ -167,7 +167,7 @@ namespace Implab.Test {
                 CloseOutput = false,
                 ConformanceLevel = ConformanceLevel.Document
             }))
-            using (var xmlReader = new JsonXmlReader(JsonReader.ParseString(json), new JsonXmlReaderOptions { NamespaceUri = "JsonXmlReaderSimpleTest", NodesPrefix = "json" })) {
+            using (var xmlReader = new JsonXmlReader(JsonReader.ParseString(json), new JsonXmlReaderOptions { NamespaceUri = "JsonXmlReaderSimpleTest", RootName = "Data", NodesPrefix = "json", CaseTransform = JsonXmlCaseTransform.UcFirst, ArrayItemName = "Item" })) {
                 xmlWriter.WriteNode(xmlReader, false);
             }
             Console.WriteLine();
diff --git a/Implab/Implab.csproj b/Implab/Implab.csproj
--- a/Implab/Implab.csproj
+++ b/Implab/Implab.csproj
@@ -8,7 +8,7 @@
     and SharedLock, Trace helpers on top of System.Diagnostics, ObjectPool etc.
     </Description>
     <Copyright>2012-2018 Sergey Smirnov</Copyright>
-    <Version>3.0.8</Version>
+    <Version>3.0.10</Version>
     <PackageLicenseUrl>https://hg.implab.org/pub/ImplabNet/file/tip/Implab/license.txt</PackageLicenseUrl>
     <PackageProjectUrl>https://implab.org</PackageProjectUrl>
     <RepositoryUrl>https://hg.implab.org/pub/ImplabNet/</RepositoryUrl>
diff --git a/Implab/Xml/JsonXmlCaseTransform.cs b/Implab/Xml/JsonXmlCaseTransform.cs
new file mode 100644
--- /dev/null
+++ b/Implab/Xml/JsonXmlCaseTransform.cs
@@ -0,0 +1,11 @@
+using System;
+
+namespace Implab.Xml
+{
+	public enum JsonXmlCaseTransform
+	{
+		None,
+		UcFirst,
+		LcFirst
+	}
+}
\ No newline at end of file
diff --git a/Implab/Xml/JsonXmlReader.cs b/Implab/Xml/JsonXmlReader.cs
--- a/Implab/Xml/JsonXmlReader.cs
+++ b/Implab/Xml/JsonXmlReader.cs
@@ -56,6 +56,7 @@ namespace Implab.Xml {
         readonly string m_xmlnsNamespace;
         readonly string m_xsiPrefix;
         readonly string m_xsiNamespace;
+        readonly JsonXmlCaseTransform m_caseTransform;
 
 
         public JsonXmlReader(JsonReader parser, JsonXmlReaderOptions options) {
@@ -76,6 +77,8 @@ namespace Implab.Xml {
             m_xsiPrefix = m_nameTable.Add(XmlNameContext.XsiPrefix);
             m_xsiNamespace = m_nameTable.Add(XmlNameContext.XsiNamespace);
 
+            m_caseTransform = m_options.CaseTransform;
+
             // TODO validate m_jsonRootName, m_jsonArrayItemName
 
             m_context = new XmlNameContext(null, 0);
@@ -162,7 +165,7 @@ namespace Implab.Xml {
                 return m_value;
             }
         }
-        
+
         public override string GetAttribute(int i) {
             Safe.ArgumentInRange(i >= 0 && i < AttributeCount, nameof(i));
             return m_attributes[i].Value;
@@ -224,7 +227,7 @@ namespace Implab.Xml {
                 m_elementIsEmpty = m_isEmpty;
                 m_isAttribute = true;
             }
-            
+
             var attr = m_attributes[i];
 
 
@@ -328,7 +331,7 @@ namespace Implab.Xml {
                 foreach (var attr in attrs) {
                     if (attr.QName.Name == "xmlns") {
                         if (context == m_context)
-                             context = new XmlNameContext(m_context, m_xmlDepth);
+                            context = new XmlNameContext(m_context, m_xmlDepth);
                         context.DefinePrefix(attr.Value, string.Empty);
                     } else if (attr.Prefix == m_xmlnsPrefix) {
                         if (context == m_context)
@@ -459,7 +462,7 @@ namespace Implab.Xml {
                 }
 
                 while (m_parser.Read()) {
-                    var jsonName = m_nameTable.Add(m_parser.ElementName);
+                    var jsonName = m_nameTable.Add(TransformJsonName(m_parser.ElementName));
 
                     switch (m_parser.ElementType) {
                         case JsonElementType.BeginObject:
@@ -589,6 +592,16 @@ namespace Implab.Xml {
             return !skip;
         }
 
+        private string TransformJsonName(string name) {
+            if (m_caseTransform == JsonXmlCaseTransform.None || string.IsNullOrEmpty(name)) {
+                return name;
+            } else if (m_caseTransform == JsonXmlCaseTransform.UcFirst) {
+                return JsonXmlReader.UppercaseFirst(name);
+            } else {
+                return JsonXmlReader.LowercaseFirst(name);
+            }
+        }
+
         protected override void Dispose(bool disposing) {
             if (disposing)
                 Safe.Dispose(m_parser);
@@ -616,6 +629,21 @@ namespace Implab.Xml {
 
         #region static methods
 
+        //
+        // Static Methods
+        //
+        private static string LowercaseFirst(string s) {
+            char[] array = s.ToCharArray();
+            array[0] = char.ToLower(array[0]);
+            return new string(array);
+        }
+
+        private static string UppercaseFirst(string s) {
+            char[] array = s.ToCharArray();
+            array[0] = char.ToUpper(array[0]);
+            return new string(array);
+        }
+
         public static JsonXmlReader CreateJsonXmlReader(TextReader textReader, JsonXmlReaderOptions options = null) {
             var jsonReader = JsonReader.Create(textReader);
             return new JsonXmlReader(jsonReader, options);
diff --git a/Implab/Xml/JsonXmlReaderOptions.cs b/Implab/Xml/JsonXmlReaderOptions.cs
--- a/Implab/Xml/JsonXmlReaderOptions.cs
+++ b/Implab/Xml/JsonXmlReaderOptions.cs
@@ -59,6 +59,8 @@ namespace Implab.Xml {
             set;
         }
 
+        public JsonXmlCaseTransform CaseTransform { get; set; }
+
         public object Clone() {
             return MemberwiseClone();
         }